Our story
A story told
on the label.
Every ArtisanCat bag tells you what is inside before you open it. A cat, a name, three notes and a garden of an illustration. Here is how to read one.
Move your cursor. The cat is paying attention.
Chapter one
First, the cat.
Our mark is a cat curled on its back around a coffee bean, drawn as one espresso brown shape. On the bags, its sleepier cousin dozes in a roundel at the top of every label and at the centre of every drip bag. Artisan and cat, side by side: that is the whole name, and the whole idea.
Chapter two
How to read
a label.
The roundel
The sleeping cat, ringed by ArtisanCat Coffee Roastery, Est. 2024 and our motto.
The name
What the coffee is called. On this bag, Colombia.
The category
House Blend or Single Origin, so you know what kind of cup to expect.
Three tasting notes
Always three words. The quickest way to find your coffee.
The description
One sentence on how it drinks, from the first sip to the finish.
Beans and origin
100% Arabica, and the origin where the label names one.
The garden
Every coffee gets its own illustration, drawn to match its notes.
Chapter three
Five gardens,
five cups.
The illustration is the fastest tasting note on the bag. Look at the garden, then read the words.
House BlendSunbaskA blazing sun, sunflowers and a blue summer sky, for a cup that is versatile, balanced and clean.
Single OriginEthiopiaPink blossoms tumbling with orange slices, for a cup that is floral, citrus and clean.
Single OriginBrazilOranges and cocoa, warm and round, for a cup that is cocoa, citrus and balanced.- Single OriginColombiaBlue flowers on deep green leaves, for a cup that is fruity, cocoa and clean.
Single OriginRed VelvetRed blossoms on dark foliage, for a cup that is red fruit, floral and sweet.
Chapter four
Save the world
with coffee.
It is printed around every roundel and every drip bag. We will not pretend a cup of coffee fixes everything. But a good one can fix a morning, and that feels like a fine place to start.